Boy Scouts of America, Evangeline Area Council
To increase awareness and visibility online for the Atchafalaya Swamp Base, a high adventure camp.
To grow Facebook fans and engagement with scouts as well as increase brochure requests through a strategic social media and online media strategy.
Why It Worked
Graham Group’s team created a multifaceted Facebook advertising campaign targeting scouts across the country as well as scouts that were already fans of competing high adventure camps. Facebook ads were created to drive traffic to the website and to increase the Swamp Base Facebook page fanbase. Instagram, Twitter and YouTube were also used as complementary social media platforms to reach scouts online. Graham Group was able to reach over 2.5 million Facebook users, acquire over 10,000 new fans and garner over 2,500 brochure requests.