Lane Regional Medical Center
To increase physician referrals to Lane Regional Medical Center’s home health and rehabilitation departments.
To create a targeted direct mail piece that would stand out among the clutter and resonate with physicians.
Why It Worked
Graham Group created a direct mail piece illustrating that Lane rehabilitation was only a stone’s throw away with complete instructions on throwing the stone and detailed the spectrum of Lane’s rehabilitation service offerings. This piece opened the door for a call from a Lane rehabilitation customer service representative. In just three months, inpatient rehabilitation saw a 20% increase in patients. Outpatient rehabilitation had a 15% increase, and Lane home health experienced a 40% increase.