The Challenge
To increase auto loan volume in Advancial Federal Credit Union’s Louisiana service area.

Our Thinking
To communicate that Advancial offers competitive rates as well as an easy, stress-free process for securing an auto loan.

Why It Worked
In order to keep Advancial’s auto loan service top-of-mind, Graham Group recommended a multimedia campaign that included TV, outdoor, online, and a print strategy that included multiple insertions in the same publication which allowed for increased frequency.  As a result, Advancial increased its auto loans by $1,000,000 for its Louisiana service area, more than doubling its previous year’s volume.