Advancial Federal Credit Union

Watch Video

The Challenge
To increase auto loan volume in Advancial Federal Credit Union’s Louisiana service area.

Our Thinking
To communicate that Advancial offers competitive rates as well as an easy, stress-free process for securing an auto loan.

Why It Worked
In order to keep Advancial’s auto loan service top-of-mind, Graham Group recommended a multimedia campaign that included TV, outdoor, online, and a print strategy that included multiple insertions in the same publication which allowed for increased frequency.  As a result, Advancial increased its auto loans by $1,000,000 for its Louisiana service area, more than doubling its previous year’s volume.