The Challenge
To bolster CHRISTUS St. Patrick Hospital’s presence in the market and position the facility as the leader in quality healthcare services.

Our Thinking
To create a tagline and graphic that would become synonymous with the CHRISTUS brand and would also promote wellness to encourage the idea that the hospital was focused not only on healing but also prevention.

Why It Worked
Graham Group created the tagline “Your Partner in Wellness” accompanied by a green apple that was introduced in a comprehensive branding campaign and then carried throughout all additional marketing pieces.  From TV, outdoor and floor clings in pharmacies and grocery stores, to print, online and signage, Graham Group was able to saturate the market with CHRISTUS St. Patrick Hospital’s messaging.