Dixie Electric Membership Corporation

The Challenge
To raise awareness of Dixie Electric Membership Corporation’s products and services for its members as well as promote public education and safety.

Our Thinking
To create and execute a comprehensive campaign targeting DEMCO members with information on important issues such as levelized billing, hurricane preparation and energy conservation.

Why It Worked
Throughout Graham Group’s relationship with DEMCO, we have developed and executed multimedia campaigns strategically targeting DEMCO members with targeted messaging related to its products and services.  We designed and maintain the website and execute a strategic social media plan supporting the ongoing campaigns throughout the year.  Our team assists with all time-sensitive storm communications, and we also create a variety of collateral materials such as yearly annual reports highlighting each year’s accomplishments and growth, bill stuffers and signage.  Through the delivery of clear, concise details across multiple platforms, Graham Group has been able to ensure the consistent dissemination of relevant information across DEMCO’s membership.