The Challenge
To keep Dixie Electric Membership Corporation members informed with the latest news and updates.

Our Thinking
To increase Facebook fanbase to allow DEMCO the capability of reaching as many members as possible with real-time information.

Why It Worked
Graham Group executed a targeted Facebook advertising strategy, encouraging members to become fans of DEMCO’s page in order to have access to news on outages, products and services and educational tips.  DEMCO received an overwhelming response from its members, more than doubling its fanbase in just three months!