The Challenge
To encourage energy conservation among Lafayette Utilities System members.

Our Thinking
To develop a multimedia campaign to run during the peak of the summer, the highest energy consumption period for the LUS service areas.

Why It Worked
Graham Group designed a comprehensive campaign centered on the theme “Bright Ideas,” that used bold greens and yellows to mimic colors of the outdoors and clearly communicate the messaging. This theme was carried throughout all campaign components, communicating simple ways to save energy and money. Residents in the LUS service areas look for this campaign each summer as a reminder of ways in which they can maximize their budgets with smart, easy, energy-saving tips.