The Challenge
To raise awareness of capital campaign efforts for the improvement and expansion of Louisiana State University’s College of Engineering infrastructure.

Our Thinking
To develop and execute a multimedia campaign targeting alumni.

Why It Worked
Graham Group developed the campaign theme “Breaking New Ground” and carried this throughout the brochure, direct mail, collateral, and website we designed to create an emotional connection and sense of pride among alumni to encourage contributions to the capital campaign efforts.  A big success in both creativity and effectiveness, this campaign supported LSU College of Engineering in substantially exceeding its fundraising goal!