The Challenge
To increase word-of-mouth for New Orleans Plantation Country through social media platforms.

Our Thinking
To build awareness, engagement and interest with a weekend trip giveaway provided by the tourist commission.

Why It Worked
Graham Group created a multimedia campaign centered on the theme, “Why You Like New Orleans Plantation Country,” encouraging visitors to post comments online. These posts promoted the brand and showcased a variety of reasons visitors were attracted to the area. With winners being selected through online voting, engagement levels increased, and New Orleans Plantation Country’s fanbase more than doubled!