The Challenge
To develop branding and packaging for Quickick – The Original Sports Drink.

Our Thinking
To re-launch the sports drink and help set it apart from the competition.

Why It Worked
Graham Group developed a branding re-launch strategy that included designing a new logo, creating a sales kit to promote each of Quickick’s various products and producing new packaging for all of its product lines. Our team helped to execute the brand re-launch and even created opportunities for increased retail distribution.