Lafayette Central Park
To garner community feedback in the planning and programming of the park at the Horse Farm.
To create awareness and encourage participation in forums being hosted throughout the community.
Why It Worked
Graham Group created the brand elements and messaging for the park at the Horse Farm as well as the website and a comprehensive marketing, public relations and social media campaign. We developed the “It’s My Park” messaging that was carried throughout all campaign elements including a video, featuring advocates of the park, to create an emotional connection with the community, drive community input and keep residents aware of the programming and planning process. The public awareness efforts resulted in over 7,400 in-person and online responses regarding the planning and programming of the park at the Horse Farm.