Louisiana Lottery Corporation
To increase Louisiana Lottery sales statewide for scratch-off ticket and jackpot-driven games.
To strategize, negotiate and execute statewide multimedia campaigns.
Why It Worked
Throughout Graham Group’s relationship with Louisiana Lottery, we executed innovative media strategies that consistently set record-breaking sales. Our media team stayed at the forefront of new opportunities as they became available, and we constantly engaged in out-of-the-box ideas to increase reach and frequency.