The Challenge
To promote Toledo Bend’s fishing and outdoor activities as well as its wide variety of festivals.

Our Thinking
To create a website, print and collateral materials for the tourist commission with information that would appeal to tourists as well as the avid fisherman.

Why It Worked
Graham Group designed an award-winning site that was both functional and highly informative. We also created a variety of print and collateral materials directing individuals to the site. Not only did the site receive more than 900 requests for more information, an 88% increase over the previous year, but the page views also experienced a spike of 17%.