The Challenge
To encourage participation in a motorcycle run to raise funds for CHRISTUS St. Patrick Hospital through the CHRISTUS St. Patrick Foundation.

Our Thinking
To create a uniquely branded identity that would position CHRISTUS St. Patrick Hospital in a fun new way, appealing to both bikers and non-bikers alike.

Why It Worked
Graham Group’s team created a dynamic logo which quickly became a favorite of event participants.  We utilized this brand identity across all campaign components.  Now in its fifth year, “Run with the Nuns” has been extremely successful in garnering community attention and attendance, as well as raising substantial donations for the hospital.