The Challenge
To raise awareness of the Heart Hospital of Lafayette as the only specialty hospital in the community solely dedicated to cardiac care.

Our Thinking
To create a multimedia campaign that would highlight the men and women who work at the hospital, creating a personal connection with consumers and assuring them that the Heart Hospital is the best choice for cardiac care.

Why It Worked
Graham Group developed the headline “Your Heart is in the Right Place” which served to constantly reiterate the best choice for cardiac care.  We created and launched the campaign featuring a variety of physicians, nurses and staff as well as comforting interactions with patients, which was well received by the community.