The Challenge
To increase Louisiana Lottery sales statewide for scratch-off ticket and jackpot-driven games.

Our Thinking
To strategize, negotiate and execute statewide multimedia campaigns.

Why It Worked
Throughout Graham Group’s relationship with Louisiana Lottery, we executed innovative media strategies that consistently set record-breaking sales.  Our media team stayed at the forefront of new opportunities as they became available, and we constantly engaged in out-of-the-box ideas to increase reach and frequency.